Who buys the most political ads on Facebook?
Damon McCoy, an assistant professor of computer science and engineering at New York University [Tandon School of Engineering] conceived the Online Political Ads Transparency Project to build easy-to-use tools to collect, archive, and analyze political advertising data. Although Facebook became the first major social media company to launch a searchable archive of political advertising, for both Facebook and Instagram, in May 2018, McCoy found the archive required time-consuming manual searches.