Business and Technology Management, B.S.

The Business and Technology Management BS program requires 127 or 128 credits for graduation. To remain in good standing, you must satisfy the following requirements, in addition to the School of Engineering requirements for a minimum term and cumulative 2.0 GPA in all courses:

• An average of C (2.0) or better in all MG-UY courses
• A course in which the grade of I is received may not be used to satisfy any prerequisites until the incomplete is resolved

• 52 credits in management
• 24 credits in courses in humanities and social sciences
• 12 credits in courses in mathematics
• 12 credits in “restricted” electives chosen from math, science, social sciences and humanities
• 7 credits in science
• 4 credits in computer science
• 1 credit in the Engineering and Technology Forum
• 15-16 credits in Free Electives

See the Typical Course Schedule below for an example of what your schedule might look like as a student in the BTM program.

This current curriculum accommodates 4-credit courses in humanities and social sciences, as well as a 3-credit course in the sciences and a 3 credit Free Elective.

Students in this degree program may direct their study in one of two areas of concentration, which focus on particular issues and strategies that apply to business and technology management:

1. Technology Innovation and Strategy enables students to develop effective skills for conducting strategic analysis addressing marketing, logistics, channel and operations managements issues, as well as relevant best business practices in the technological arena.
2. Technology and Innovation in Finance prepares students to understand financial theory and how firms use modern finance for strategic and tactical decision-making.

Candidates who choose the Technology Innovation and Strategy concentration must complete both MG-UY 3304 (Introduction to Supply Chain Management) in their 6th semester and MG-UY 4004 (Management Strategy in Technology Sectors) in their 7th semester. Students electing the Technology and Innovation in Finance concentration of study must complete both MG-UY 3214 (Advanced Corporate Finance) in their 6th semester and MG-UY 4214 (Financial Strategy) in their 7th semester.

When available, students who earn a 3.6 cumulative GPA or better in MG-UY courses through their junior year of study qualify for honors senior project capstone courses. These students are also free to not elect this project sequence.

As part of the Honor’s Capstone course, students who earn a 3.6 cumulative GPA or better in MG-UY courses through their junior year qualify for an optional MG-UY 4904 BS Thesis in Business and Technology Management and follow the guidelines as outlined in the Academic Policies and Degree Requirements section of this catalog. They are advised to meet with the BTM Program Director before completing their junior year.

Courses at other schools may or may not be granted transfer credit and require an evaluation of the content and level of material covered. Periodic reevaluation of courses at other institutions may lead to a variation in the number of credits granted from year-to-year. Thus, students completing the same program, but in different years, may receive different amounts of transfer credit. Transfer students must present their records for evaluation at least 2 weeks before the regular registration period for their first semester.

You may obtain an undergraduate NYU Cross School minor in management by completing 14 credits of Tandon MG-UY management courses with an overall GPA of at least 2.0 in the classes, one of which must be MG-UY 1002 Foundation of Management. Additionally, you must take at least 8 of the 14 credits at the Tandon School of Engineering. BTM students may not enroll in this minor.

Full Management Minor requirements and contact info via the Tandon Bulletin.

As Design Thinking is ubiquitous throughout the technology landscape regardless of industry, company structure, location and size, the 16 credit Technology, Management and Design (TMD) minor’s course offerings provide a contemporary, useful and applicable set of technology management tools and inculcates a design-thinking mindset. The TMD minor provides a multi-disciplinary complement, not only for STEM, but for many other disciplines taught at NYU.

TMD prepares students for the professional dual ladder model of “engineering and management” - ascending career positions through the dual rungs of technological prowess+skills, and managerial expertise. As such, TMD “graduates” will be prepared to climb the career ladders facing them and be poised for successes in diverse professional environments. With companies’ increasing demand for creative, innovative and collaborative employees, students taking the TMD minor will have the opportunity to develop key skills for their future career: collaboration skills, project experience and a portfolio of innovative techniques. Career prospects range across industries such as technology, finance, healthcare, public service and others.

The TMD Minor is open to all NYU students including students in the Tandon SOE BTM* major.

Full TMD Minor requirements and contact info via the Tandon Bulletin.

The Engineering Innovation Minor (EIM) focuses on intra & entrepreneurship as a lever for Tandon SOE students to gain vital soft and hard skills to define their value at their future employment opportunities. The EIM Minor is open only to matriculated Tandon Students (or those in NYU pursuing and completing a dual (secondary) degree in Tandon).

This minor tasks Tandon SOE students with conceptualizing and pursuing the development of a commercially viable ventures during the minor with the purpose of learning the skills required to bring products and services from concepts to market, while also building a portfolio of projects. These goals are supported through the EIM’s required core Innovation Management and Entrepreneurship course’s acumens actualized in the NYU Tandon Future Labs (FLE) internship(s) alongside the Future Labs’ portfolio of companies. The portfolio’s companies are early stage and in the process of executing on their go-to-market strategies. Completed freshman engineering credits from the Tandon General Engineering Department are required. A required EIM “boot-camp” acquaints and acclimatizes students to the worlds of entrepreneurship and intrapreneurship, while preparing students outside of these worlds academically with soft and hard skills which will be needed for the student to survive and thrive in an entrepreneurial environment. An EIM Elective supports further specialization.

Full TMD Minor requirements and contact info via the Tandon Bulletin.

BTM courses are numbered with the following schema:

• The first digit of a course number corresponds to the year in which a BTM student would take the course (1 = freshman, etc.)
• The second digit reflects the primary nature of the course material. Courses numbered with a second digit of “0” are focused primarily on processes in management

“1” are oriented toward organizational behavior

“2” are quantitative in nature

“3” describe a firm’s relationships with external forces

“4” study innovation

“5” are capstone courses

“6” are Internship and Service courses

Thus, MG 3304 Introduction to Supply Chain Management is a 4-credit junior-year course focusing on external relationships.

2 Credits Foundations of Technology Management MG-UY 1002

This course introduces the principles and practices of management. Management is viewed as a
system of tasks and activities, including environmental scanning, planning, organizing, leading
and controlling. Within each major task, is a series of processes, which show how to do what has
to be done. Management is a science and an art; both aspects of management are covered in
this course. Areas covered are management history, philosophy and the theory and practice
of management planning, decision making, organizing, motivating and leading. Special
emphasis is on providing the technical and managerial challenges presented by emerging
and transformative technologies. Particular consideration is given to the managerial
options available to both legacy and entrepreneurial organizations.

4 Credits Operations Management MG-UY 2014

A firm has the opportunity to create competitive advantage through proficient operations management. To do so, the firm first must recognize and establish the strategic role of its operations within the organization. Then, at the more detailed operational level, the firm must execute effectively and efficiently. This course examines the strategic role that the operations function can play and offers specific tools and techniques that a firm can use during implementation.
Prerequisite: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent.

4 Credits Organizational Behavior MG-UY 2104

This course focuses on the study of human behavior in innovative organizations. Emphasis is on teams, leadership, communication theory and organizational culture and structure. The course includes analyses of organizational behavior problems through case studies and participation in experiential learning.

4 Credits Financial Accounting MG-UY 2204

This course provides a solid foundation in constructing and interpreting financial statements. Topics include: accounting terminology, financial-statement preparation and analysis, liquidity and credit-risk ratios, depreciation calculations, revenue recognition, accrued liabilities and asset valuation. Also covered are the effects of equity transactions, cash flows and various accounting methods on financial statements.

4 Credits Management of Business Information Systems and Data Technology MG-UY 2024

This course provides recent coverage of information systems and computing technologies as they relate to effective decision-making process in technology management. The course explores the applications of MIS as a competitive tool and discusses the applications of this growing technology in business functional areas. The global, social, ethical, legal and organizational issues of MIS will be investigated. The course also provides a thorough coverage of the technology component of this fast-growing field and examines popular Internet business models. The new trends in Big Data will be explored and its technologies, applications, and various platforms will be investigated. The students will investigate these various issues by in-depth research, literature review, case studies, and active class participations and presentations.

4 Credits Marketing MG-UY 2304

This course is an undergraduate introduction to marketing. It discusses the fundamentals of marketing; e.g., the marketing mix, the role of the customer, marketing research and survey techniques. In addition, emerging marketing paradigms, like relationship marketing and online marketing, are introduced.

4 Credits Design Thinking for Creative Problem Solving MG-UY 2704

In today's world, developing new and innovative products and services is the "golden mantra" of every organization. Companies are therefore looking for creative, innovative and collaborative employees. This course will introduce participants to design thinking, a human-centered approach to innovation that allows us to create meaningful and sustainable solutions (products, services, technology, experience, etc.). Probable Tandon MakerSpace related material fees.
Prerequisite: MakerSpace Safety Course

2 Credits Project Management MG-UY 3002

This course provides students with practical and best-practice project management theory, concepts and (hands-on) practical experience so that they may contribute effectively to and lead multicultural team projects framed for the new global economy. The practical component includes a team-based project that spans the duration of the course.

4 Credits Introduction to Finance MG-UY 3204

This course introduces business finance for BTM majors. It emphasizes the financing and investment decisions of the financial manager, with special emphasis on examples from technological environments. Included are topics such as time value of money, asset valuation, risk analysis, financial statement analysis and capital budgeting.
Prerequisites: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent; and MA-UY 1124 or MA-UY 1154 or MA-UY 1424 or an approved equivalent; and MG-UY 2204.

4 Credits Advanced Corporate Finance MG-UY 3214

This course builds on the principles of basic corporate finance covered in MG-UY 3204. It prepares students to understand financial theory and how firms use modern finance for strategic and tactical decision-making. The critical issue of how these decisions affect the value of a firm and the returns of assets is addressed. Major topics include bond valuation, the CAPM model, portfolio design and modeling and option pricing using the Black-Scholes model. A strong emphasis is placed on using spreadsheets as a financial-modeling tool.
Prerequisites: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent; and MA-UY 1124 or MA-UY 1154 or MA-UY 1424 or an approved equivalent; and MG-UY 3204.

4 Credits Introduction to Supply Chain Management MG-UY 3304

This course provides an undergraduate-level introduction to supply-chain management. The underlying objective is to introduce key supply-chain management concepts and examine relevant business practice. This course enables students to develop useful skills, in an increasingly global context, to analyze marketing, logistics, operations and channel-management issues.
Prerequisites: MG-UY 2004, MG-UY 2304 and MA-UY 2054 or MA-UY 2224 or MA-UY 2212 with MA-UY 2222.

4 Credits Innovation Management MG-UY 3404

This course examines the key managerial features of technology-enabled innovation and new product development. It focuses on accessing innovative capabilities through R&D, acquisition, alliances, joint ventures and innovation-friendly cultures and organizations. The key perspective underlying this course is managerial. Although the innovation activities studied are overwhelmingly technology-enabled ones, success is largely determined by managerial factors. The interplay between the technology and management leading to innovation is a major concern of the discussion and work in this course.
Prerequisite: Junior student status.

4 Credits Design Strategies MG-UY 3714

As change has become one of the only constants in today's economy, established businesses are being disrupted, and business strategies need to be constantly reframed. To be successful companies cannot only acquire more customers. They also need to successfully their customers? changing needs, leverage technology to create new value propositions that are meaningful to them and generate revenues and sustainable growth for the business. To address these new demands, managers and entrepreneurs alike need a different set of tools and frameworks. Design thinking, a human-centered approach to innovation, one that starts with understanding what customers need and strategically connects to the organization offers such as set of tools. This course draws on design thinking to equip students taking this class with tools to address business challenges and develop innovative new products, services, and brand experiences, transformative value propositions and creative strategies and business models. The course's premise is that strategy is design rather than simply problem-solving. In other words, to resolve a given strategic issue, one needs to truly explore options before making a choice. Participants in this class will learn tools and develop skills that allow them to explore multiple options and develop new, creative and sustainable strategies.

This course draws on design thinking to equip students taking this class with tools to address business challenges and develop innovative new products, services, and brand experiences, transformative value propositions and creative strategies and business models.

4 Credits Human-centered Product Design Studio MG-UY 3724

This course is an industrial design overview for non-designers. It explores the industrial design process from researching and establishing user and client needs to developing product specifications, prototyping and iterating. It also covers conceptual and visual design, detail design, design for manufacturing, and design for environmental sustainability. It includes skills such as sketching, model making, 3 D printing techniques. The course is formulated as two short exercises and one semester-long project in which teams choose from several product design categories and develop their ideas from concept to prototype. Probable Tandon MakerSpace related material fees.
Prerequisite: MakerSpace Safety Course

4 Credits Service Design Innovation MG-UY 3734

Products are used not in isolation but as part of a wider mesh of artifacts and interactions, both digital and non-digital. The discipline of service design takes this holistic view of a process or product, considering not just the use of an artifact but the wider service it is situated within across several `touch points?. With a growing service-based economy, in many cases the product is the service, which challenges conventional views of what the designer creates. Services are complex to understand and design, and require a participatory approach with deep engagement with stakeholders.

This Service Design Innovation course is for students with various backgrounds and diverse interests for their future careers: technologists who want to understand how the technology can support service innovation; designers who want to broaden their skills; product and project managers who want to understand the relationship between products, services, and design; policy makers who want to understand how to develop human-centered policies that create real impact; managers and entrepreneurs who want to understand how to create new innovative and sustainable system offerings.

4 Credits Management Strategy in Technology Sectors MG-UY 4004

This course provides an overview of the process of implementing a successful management strategy in an information-, technology- and knowledge-intensive environment. Fundamental topics include the development of strategic vision, objectives and plans; implementation of strategy and the evaluation of performance; industry and competitive analysis; SWOT analysis and competitive advantage and sustained advantage. Advanced concepts include strategic positioning in global markets, Internet strategy, strategy in diversified firms, and interactions between organizational structure and strategy and between ethics and strategy.
Prerequisites: MG-UY 3204 and MG-UY 3404.

MG-UY 4204 Please refer to the bulletin for more information

4 Credits Financial Strategy MG-UY 4214

This course deals with the financial strategy of modern firms. Topics include planning and implementation of financial strategies for start-up businesses and the utilization of venture capital; diverse issues related to designing financial strategies of rapidly growing companies after experiencing an IPO; challenges in constructing a financial strategy while undergoing a major corporate restructuring; key components of financial strategies for companies facing rapidly changing technological and competitive environments; and development of financial strategies for mature companies and declining business.
Prerequisites: MG-UY 2204, MG-UY 3204 and MG-UY 3214.

4 Credits Entrepreneurship MG-UY 4404

This course focuses on key aspects of entrepreneurship as a critical engine for innovation. It also treats entrepreneurship as a state of mind that is not limited to small firms. Students discuss current theories and practices related to starting and managing entrepreneurial enterprises, emphasizing firms in technology- , information- and knowledge-intensive environments. Particular attention is paid to the critical issues of (1) identifying opportunities that provide competitive advantage; (2) the development of a solid business plan; (3) the marketing of new ventures; (4) entrepreneurial business operations, including human-resource and process management; (5) ethical and social issues in entrepreneurial firms; and (6) financial management and fund raising for entrepreneurial firms.
Prerequisites: Junior or senior student status.

4 Credits Special Topics in Management MG-UY 4114

3 Credits Special Topics in Management MG-UY 4113

2 Credits Special Topics in Management MG-UY 4112

1 Credits Special Topics in Management MG-UY 4111

4 Credits Global Perspectives On Technology Management: A Capstone Project Course MG-UY 4504

This course provides students with knowledge of current theories and practices related to managing international and multinational firms. Students study the ways in which international management differs from the management of a firm residing solely within domestic boundaries. Topics covered include planning, organizing, HR management, communication and negotiation and coordination and control of international endeavors. Case studies are used extensively to focus the class on technological examples of problems in international management. Students undertake a term project that either (1) develops a business plan for a technological international venture, (2) creates a case study of a technological firm's challenges in international management or (3) analyzes an technological industry's position vis-a-vis international management.
Prerequisites: MG-UY 3002, MG-UY 3024, MG-UY 3204, MG-UY 3404, and MG-UY 3214 or MG-UY 3304.

4 Credits Honors Capstone Project in Tech, Innovation and/or Information Management & Entrepreneurship I MG-UY 4514

In this course, qualified honors students work with a faculty member (and perhaps graduate students) on an advanced topic in technology, innovation and/or information management or entrepreneurship. This effort may be directed toward developing theory, developing case material, or developing a business plan and business strategy for a new venture, or another project of this caliber. A Thesis or Honor's Thesis may compose part of this Honor's Capstone course.
Prerequisites: senior status, 3.6 GPA or better through the junior year in major; all courses specified by the project adviser.

4 Credits Honors Capstone Project in Tech, Innovation and/or Information Management & Entrepreneurship II MG-UY 4524

In this course, qualified honors students work with a faculty member (and perhaps graduate students) on an advanced topic in technology, innovation and/or information management or entrepreneurship. This effort may be directed toward developing theory, developing case material or developing a business plan and business strategy for a new venture, or another project of this caliber. A Thesis or Honor's Thesis may compose part of this Honor's Capstone course.
Prerequisites: senior status, 3.6 GPA or better through the junior year in major; all courses specified by the project adviser including MG-UY 4514.

3 Credits Technology Management—internship and Service MG-UY 4603

This course provides undergraduate students with the opportunity to learn by working in the field under faculty supervision. This course exposes undergraduates to relevant, state-of-the-art and best practices in modern technology management from the perspective of reflective involvement and interaction in the field. In addition, a service often may be a significant part of this course. The course occurs largely in the field. A member of the TM & I faculty oversees this course; but other faculty members may be involved in directing specific field assignments. This course is open to all BTM majors and requires the permission of the Program Director of the BTM Program. Note: BTM Students may enroll in a maximum of 6 total pre-approved internship related credits which will only count towards Free Electives.

4 Credits Bs Thesis in Business & Technology Management MG-UY 4904

BTM students who earn an overall 3.0 GPA and a 3.4 GPA or better in technology management courses through their junior year of study qualify for an optional thesis. They are advised to meet with the TM & I Dept. Head or BTM Program Director in advance of completing their junior year. Before registering for the BTM Thesis, the student must find a Technology Management and Innovation Department faculty member agreeing to serve as thesis advisor and then receive the TM & I Dept. Head's approval in writing before proceeding. BTM Thesis students are permitted to replace either the Honor's Capstone Project I MG-UY 4514 or Honor's Capstone Project II MG-UY 4524 with MG-UY 4904. This course cannot be repeated.

Guided Studies in Business and Technology Management MG-UY 444X

Guided study under the guidance of a TMI faculty member of a topic or area related to business and technology management. Department Approval Require

Fall Semester: 15 Credits

4 Credits Integrated Calculus I for Engineers MA-UY 1324

This course covers: Library of Functions, functions of one variable. Limits, derivatives of functions defined by graphs, tables and formulas, differentiation rules for power, polynomial, exponential and logarithmic functions, derivatives of trigonometric functions, the product and quotient rules, the chain rule, applications of the chain rule, maxima and minima, optimization. The definite integral, the Fundamental Theorem of Calculus and interpretations, theorems about definite integrals, anti-derivatives. MA-UY 1324 is for students who wish to take MA-UY 1024 but need more review of precalculus. MA-UY 1324 covers the same material as MA-UY 1024 but with more contact hours per week, incorporating a full discussion of the required precalculus topics.
Prerequisite: Placement Exam or MA-UY 912 or MA-UY 914. Corequisite: EX-UY 1.

or

4 Credits Calculus I for Engineers MA-UY 1024

This course covers: Library of Functions, functions of one variable. Limits, derivatives of functions defined by graphs, tables and formulas, differentiation rules for power, polynomial, exponential and logarithmic functions, derivatives of trigonometric functions, the product and quotient rules, the chain rule, applications of the chain rule, maxima and minima, optimization. The definite integral, the Fundamental Theorem of Calculus and interpretations, theorems about definite integrals, anti-derivatives. MA-UY 1324 is for students who wish to take MA-UY 1024 but need more review of precalculus. MA-UY 1324 covers the same material as MA-UY 1024 but with more contact hours per week, incorporating a full discussion of the required precalculus topics.
Prerequisite: Placement Exam or MA-UY 912 or MA-UY 914, Corequisite: EX-UY 1

    see footnote 1a below

4 Credits Writing the Essay: EXPOS-UA 1 (Humanities and Social Sciences 1)

This foundational writing course is required for CAS, Nursing, Social Work,
Steinhardt and Tandon incoming undergraduates. "Writing the Essay''
provides instruction and practice in critical reading, creative and logical
thinking, and clear, persuasive writing. Students learn to analyze and
interpret written texts, to use texts as evidence, to develop ideas, and to
write exploratory and argumentative essays. Exploration, inquiry,
reflection, analysis, revision, and collaborative learning are emphasized.

    see footnote 2 below

2 Credits Foundations of Technology Management MG-UY 1002

This course introduces the principles and practices of management. Management is viewed as a
system of tasks and activities, including environmental scanning, planning, organizing, leading
and controlling. Within each major task, is a series of processes, which show how to do what has
to be done. Management is a science and an art; both aspects of management are covered in
this course. Areas covered are management history, philosophy and the theory and practice
of management planning, decision making, organizing, motivating and leading. Special
emphasis is on providing the technical and managerial challenges presented by emerging
and transformative technologies. Particular consideration is given to the managerial
options available to both legacy and entrepreneurial organizations.

1 Credits Engineering and Technology Forum EG-UY 1001

In this course the notion of invention, innovation and entrepreneurship (i2e) is introduced to the students? educational experience. Students will be exposed to elements of a research-intensive institution and diverse research performed by leading engineers, scientists, inventors and entrepreneurs.

Spring Semester: 15 Credits

4 Credits Integrated Calculus II for Engineers MA-UY 1424

This course MA-UY 1424 is for students who wish to take MA-UY 1124 but need more review of precalculus. MA-UY 1424 covers the same material as MA-UY 1124 but with more contact hours a week, incorporating a full discussion of the required precalculus topics.
Prerequisites: MA-UY 1022 or MA-UY 1024 or MA-UY 1324. Note: credit for this course may be used to satisfy the minimum credit requirement for graduation. Corequisite: EX-UY 1

or

4 Credits Calculus II for Engineers MA-UY 1124

This course covers techniques of integration, introduction to ordinary differential equations, improper integrals, numerical methods of integration, applications of integration, sequences, series, power series, approximations of functions via Taylor polynomials, Taylor series, functions of two variables, graphs of functions of two variables, contour diagrams, linear functions, functions of three variables. MA-UY 1424 is for students who wish to take MA-UY 1124 but need more review of precalculus. MA-UY 1424 covers the same material as MA-UY 1124 but with more contact hours per week, incorporating a full discussion of the required precalculus topics.
Prerequisites: MA-UY 1024 or MA-UY 1324
Corequisite: EX-UY 1.

    see footnote 1b below

[COURSE:CS-UY 1114]

4 Credits The Advanced College Essay EXPOS-UA 2 (Humanities and Social Sciences 2)

The course follows Writing the Essay (EW 1013) and provides advanced instruction in analyzing and interpreting written texts from a variety of academic disciplines, using written texts as evidence, developing ideas, and writing argumentative essays. It stresses analysis, argument, reflection, revision, and collaborative learning.
Prerequisite(s): EW 1013

    see footnote 2 below 

 Science Elective (2)                                                      4 Credits

    see footnote 3 below

Fall Semester: 16 Credits

4 Credits Financial Accounting MG-UY 2204

This course provides a solid foundation in constructing and interpreting financial statements. Topics include: accounting terminology, financial-statement preparation and analysis, liquidity and credit-risk ratios, depreciation calculations, revenue recognition, accrued liabilities and asset valuation. Also covered are the effects of equity transactions, cash flows and various accounting methods on financial statements.

4 Credits Management of Business Information Systems and Data Technology MG-UY 2024

This course provides recent coverage of information systems and computing technologies as they relate to effective decision-making process in technology management. The course explores the applications of MIS as a competitive tool and discusses the applications of this growing technology in business functional areas. The global, social, ethical, legal and organizational issues of MIS will be investigated. The course also provides a thorough coverage of the technology component of this fast-growing field and examines popular Internet business models. The new trends in Big Data will be explored and its technologies, applications, and various platforms will be investigated. The students will investigate these various issues by in-depth research, literature review, case studies, and active class participations and presentations.

4 Credits Organizational Behavior MG-UY 2104

This course focuses on the study of human behavior in innovative organizations. Emphasis is on teams, leadership, communication theory and organizational culture and structure. The course includes analyses of organizational behavior problems through case studies and participation in experiential learning.

   CAM/STS/SEG/TCS Cluster Elect (Humanities and

    Social Sciences 3)                                                       4 Credits

    see footnote 2 below

Spring Semester: 16 Credits

4 Credits Marketing MG-UY 2304

This course is an undergraduate introduction to marketing. It discusses the fundamentals of marketing; e.g., the marketing mix, the role of the customer, marketing research and survey techniques. In addition, emerging marketing paradigms, like relationship marketing and online marketing, are introduced.

4 Credits Microeconomics MG-UY 2524 (Humanities and Social Sciences 4)

The course is an introduction to microeconomics. It assumes no prior knowledge of the subject. The course examines the fundamentals of microeconomics needed by technologists, relying to a considerable extent upon mathematical expression and representation. The principle topics covered are price theory, production and cost theory, the theory of the firm and market theory, including the practical relevance of these to the management of technology-intensive enterprises. The role of the state and of government regulation will be considered as a special topic. Students who take this course cannot receive credit for ECON-UA 2 or FIN-UY 2003.
Prerequisite: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent.

    see footnote 12 below

4 Credits Operations Management MG-UY 2014

A firm has the opportunity to create competitive advantage through proficient operations management. To do so, the firm first must recognize and establish the strategic role of its operations within the organization. Then, at the more detailed operational level, the firm must execute effectively and efficiently. This course examines the strategic role that the operations function can play and offers specific tools and techniques that a firm can use during implementation.
Prerequisite: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent.

4 Credits Applied Business Data Analysis I MA-UY 2054

This course covers applications of theories of random phenomena to problems in business management. Topics include probability theory, discrete and continuous probability distributions, sampling, measures of central value and dispersion, sampling distributions, statistical estimation and introduction to hypothesis testing. Use of statistical software is integrated with the previous topics; examples are drawn from problems in business decision-making. Applications to advanced statistical applications in business management. Emphasis is on application of concepts. Use of statistical software integrated with the previous topics.
Prerequisite: MA-UY 1054 or equivalent. Note: Course required only for Management Majors. Credit for this course may not be used to satisfy the requirements for other majors.

    see footnote 13 below

Fall Semester: 18 Credits

4 Credits Introduction to Finance MG-UY 3204

This course introduces business finance for BTM majors. It emphasizes the financing and investment decisions of the financial manager, with special emphasis on examples from technological environments. Included are topics such as time value of money, asset valuation, risk analysis, financial statement analysis and capital budgeting.
Prerequisites: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent; and MA-UY 1124 or MA-UY 1154 or MA-UY 1424 or an approved equivalent; and MG-UY 2204.

2 Credits Project Management MG-UY 3002

This course provides students with practical and best-practice project management theory, concepts and (hands-on) practical experience so that they may contribute effectively to and lead multicultural team projects framed for the new global economy. The practical component includes a team-based project that spans the duration of the course.

4 Credits Ethics and Technology STS-UY 2144 (Humanities and Social Sciences 5)

Ethical expertise is integral to the careers and responsibilities of engineering and technology management professionals, from long-standing issues around professional responsibilities to society and more recent controversies such as ?techlash? concerns about bias, equity, and surveillance. This survey course introduces undergraduate students to some of the most relevant ethical issues in engineering and the technology industry today. Students will begin by exploring basic ethical approaches from a variety of philosophical traditions and how these principles have historically been integrated into engineering professions. Then, students will study a variety of topics of high importance to engineers today, including ethics in computing, data, and automated systems; medical ethics, past and present; disability ethics and activism; ethical issues related to the environment and climate change; and ethical issues related to race and gender.
Notes: Satisfies a HuSS elective.

    see footnote 4 below

   Free Elective                                             4 Credits

    see footnote 7,9 below 

Spring Semester: 16 Credits

4 Credits Innovation Management MG-UY 3404

This course examines the key managerial features of technology-enabled innovation and new product development. It focuses on accessing innovative capabilities through R&D, acquisition, alliances, joint ventures and innovation-friendly cultures and organizations. The key perspective underlying this course is managerial. Although the innovation activities studied are overwhelmingly technology-enabled ones, success is largely determined by managerial factors. The interplay between the technology and management leading to innovation is a major concern of the discussion and work in this course.
Prerequisite: Junior student status.

  Select a BTM Concentration by choosing 1 out of the following 2 courses:

     see footnote 10 below

4 Credits Introduction to Supply Chain Management MG-UY 3304 For Technology Strategy Concentration

This course provides an undergraduate-level introduction to supply-chain management. The underlying objective is to introduce key supply-chain management concepts and examine relevant business practice. This course enables students to develop useful skills, in an increasingly global context, to analyze marketing, logistics, operations and channel-management issues.
Prerequisites: MG-UY 2004, MG-UY 2304 and MA-UY 2054 or MA-UY 2224 or MA-UY 2212 with MA-UY 2222.

    or

4 Credits Advanced Corporate Finance MG-UY 3214 For Finance Strategy Concentration

This course builds on the principles of basic corporate finance covered in MG-UY 3204. It prepares students to understand financial theory and how firms use modern finance for strategic and tactical decision-making. The critical issue of how these decisions affect the value of a firm and the returns of assets is addressed. Major topics include bond valuation, the CAPM model, portfolio design and modeling and option pricing using the Black-Scholes model. A strong emphasis is placed on using spreadsheets as a financial-modeling tool.
Prerequisites: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent; and MA-UY 1124 or MA-UY 1154 or MA-UY 1424 or an approved equivalent; and MG-UY 3204.

   Restricted Elective(1)                                                4 Credits

    see footnote 5 below 

4 Credits Management Science MG-UY 3224

This course teaches students to create mathematical models of managerial problems. Types of models discussed include linear programming, integer-linear programming, non-linear programming, queuing models, decision-tree models, game-theoretic models, simulation models, inventory models and more. Each model is discussed in the context of the assumptions necessary for modeling and the robustness of the model's managerial recommendations.
Prerequisites: 8 credits of calculus: MA-UY 1024 or MA-UY 1054 or MA-UY 1324 or an approved equivalent; and MA-UY 1124 or MA-UY 1154 or MA-UY 1424 or an approved equivalent; and MA-UY 2054 or MA-UY 2224 or MA-UY 2212 and MA-UY 2222.

   Free Elective                                              4 Credits

    see footnote 9 below

Fall Semester: 16 Credits

 Follow and complete your 2 course BTM Concentration Sequence:   

   see footnote 10 below 

4 Credits Management Strategy in Technology Sectors MG-UY 4004 For Technology Strategy Concentration

This course provides an overview of the process of implementing a successful management strategy in an information-, technology- and knowledge-intensive environment. Fundamental topics include the development of strategic vision, objectives and plans; implementation of strategy and the evaluation of performance; industry and competitive analysis; SWOT analysis and competitive advantage and sustained advantage. Advanced concepts include strategic positioning in global markets, Internet strategy, strategy in diversified firms, and interactions between organizational structure and strategy and between ethics and strategy.
Prerequisites: MG-UY 3204 and MG-UY 3404.

    or

4 Credits Financial Strategy MG-UY 4214 For Finance Strategy Concentration

This course deals with the financial strategy of modern firms. Topics include planning and implementation of financial strategies for start-up businesses and the utilization of venture capital; diverse issues related to designing financial strategies of rapidly growing companies after experiencing an IPO; challenges in constructing a financial strategy while undergoing a major corporate restructuring; key components of financial strategies for companies facing rapidly changing technological and competitive environments; and development of financial strategies for mature companies and declining business.
Prerequisites: MG-UY 2204, MG-UY 3204 and MG-UY 3214.

4 Credits Entrepreneurship MG-UY 4404

This course focuses on key aspects of entrepreneurship as a critical engine for innovation. It also treats entrepreneurship as a state of mind that is not limited to small firms. Students discuss current theories and practices related to starting and managing entrepreneurial enterprises, emphasizing firms in technology- , information- and knowledge-intensive environments. Particular attention is paid to the critical issues of (1) identifying opportunities that provide competitive advantage; (2) the development of a solid business plan; (3) the marketing of new ventures; (4) entrepreneurial business operations, including human-resource and process management; (5) ethical and social issues in entrepreneurial firms; and (6) financial management and fund raising for entrepreneurial firms.
Prerequisites: Junior or senior student status.

    see footnote 6 below 

   Restricted Elective(2)                                                4 Credits

    see footnote 5 below

Free Elective 2                                                  4 Credits

Spring Semester: 15 or 16 Credits

4 Credits Global Perspectives On Technology Management: A Capstone Project Course MG-UY 4504

This course provides students with knowledge of current theories and practices related to managing international and multinational firms. Students study the ways in which international management differs from the management of a firm residing solely within domestic boundaries. Topics covered include planning, organizing, HR management, communication and negotiation and coordination and control of international endeavors. Case studies are used extensively to focus the class on technological examples of problems in international management. Students undertake a term project that either (1) develops a business plan for a technological international venture, (2) creates a case study of a technological firm's challenges in international management or (3) analyzes an technological industry's position vis-a-vis international management.
Prerequisites: MG-UY 3002, MG-UY 3024, MG-UY 3204, MG-UY 3404, and MG-UY 3214 or MG-UY 3304.

MG-UY 4204 Please refer to the bulletin for more information

    see footnote 6 below 

   Free Elective 3                                                      4 Credits

    see footnote 9,11 below 

   Free Elective 4                                                      3 or 4 Credits

    see footnote 9,11 below 

TCS CAM/STS/SEG Cluster Elective (Humanities and Social Sciences 6)   

see footnote 8 below

^1a Students who are placed through the Tandon Mathematics Placement Exam or by a Tandon-Courant Mathematics Advisor, into MA-UY 914 Pre-Calculus must successfully complete the course before progressing to MA-UY 1324 Integrated Calculus I for Engineers. MA-UY 1054 Calculus I with Pre-Calculus is no longer offered. A more advanced Calculus I Course than indicated by Tandon-Courant placement exam (MA-UY 1024 Calc 1 for Engineers) may be substituted only with written permission by a Tandon-Courant Mathematics Advisor.

^1b MA-UY 1052 Calculus II with Pre-Calculus and MA-UY 1154 Calculus II with Pre-Calculus are no longer offered and are replaced by a more advanced Calculus II MA-UY 1424 Integrated Calculus II for Engineers course which follows MA-UY 1324 and may be substituted with MA-UY 1124 Calculus II for Engineers only with written permission by a Tandon-Courant Mathematics Advisor.

² Follow latest NYU Tandon School of Engineering & Expository Writing and TCS (HuSS - Humanites & Social Sciences) requirements as stated per the NYU Tandon School of Engineering Bulletin. Note CAM/STS/SEG designate clusters of TCS courses, refer to TCS General Education Requirements for all TCS HuSS courses & prefixes. HUSS8 has been converted into a Free Elective.

³ BTM students are required to complete a minimum of a total of 7 credits of science electives by choosing 2 approved science elective courses from 2 different course areas as follows: course area 1: ((CM-UY 1003 with or without CM-UY 1001 (as CM-UY 1004 is discontinued) or (CM-UY 1013 with or without CM-UY 1011 (as CM-UY 1014 is discontinued)), course area 2: (BMS-UY 1003 with or without BMS-UY 1001 (as BMS-UY 1004 is discontinued)) and course area 3: (PH-UY 1013 or PH-UY 1213). Any science course replacement requires approval by the BSBTM Program Director.

⁴ (The prior old PL-UY 2144) STS-UY 2144 Ethics and Technology is mandatory for all BTM majors and counts towards HUSS Credits.

⁵ Restricted Electives are Tandon pre-approved courses in math, science, Humanities and Social Sciences (HuSS) ONLY. Computer Science courses may not be counted as Restricted Electives. 

⁶ Students with a 3.6 GPA or better in major at the end of junior year may request to take, when available, MG-UY 4514 Honors Capstone Project in Technology, Innovation and/or Information Management and Entrepreneurship I (4 credits) or the Bachelor’s Thesis in Management (4 credits and with permission by the Dept. Chair/Pgm Dir). Upon completion of MG-UY 4514 they may also request to take, when available, MG-UY 4524 Honors Capstone Project in Technology, Innovation and/or Information Management Or Entrepreneurship II (4 credits) or MG-UY 4904 BS Thesis in Business and Technology Management (4 credits and with permission by the Dept. Chair/Pgm Dir). The Bachelor’s Thesis in Management may take longer than 1 semester to complete and students must follow all thesis guidelines.  

⁷ The prior 4cr BTM Technical Elective has been converted into a 4cr Free Elective.

8 The TCS STS Cluster BTM Mandatory Technology Subset has been replaced by a Restricted Elective

8a. MG-UY 2004 Info. Tech. & Sys and MG-UY 3024 Data & Netwk is replaced by MG-UY 2024 Management of Business Information Systems and Data Technology. Students who have already taken MG-UY 2004 and not MG-UY 3024 must complete MG-UY 2024.

8b. MG-UY 4204 Management Science has been renumbered as MG-UY 3224 Management Science due to its move from the Fall semester of the senior year to the Fall semester of the junior year.

⁹ Free Electives must must follow NYU Tandon guidelines.

¹⁰ Students must select, remain in and complete a BTM Concentration. Current BS BTM Concentrations are Technology Innovation and Strategy Concentration (Strat Concen) & Technology and Innovation in Finance Concentration (Fin Concen). Candidates who choose the Technology Innovation and Strategy concentration must complete both MG-UY 3304 (Introduction to Supply Chain Management) and MG-UY 4004 (Management Strategy in Technology Sectors). Students electing the Technology and Innovation in Finance concentration of study must complete both MG-UY 3214 (Advanced Corporate Finance) taken first, and then MG-UY 4214 (Financial Strategy).

¹¹ Students may participate in an internship experience through CP-UY 2011 and/or CP-UY 2021 or MG-UY 4603, for a maximum of 3 total internship related credits which will only count as a Free Elective. Students are encouraged to also apply any MG-UY course including those which they do not use towards the BTM Concentration or from the TMD Minor as a Free Elective.

¹² ECON-UA 2 Economic Principles II (Microeconomics) was replaced by MG-UY 2524 Microeconomics.

¹³ With written permission from the NYU Tandon/Courant Dept. of Mathematics, MA-UY 2054 Applied Data Analysis may be substituted with MA-UY 2224 Data Analysis.

¹⁴ Grandfathering rules may apply.

¹⁵ This chart is for all BSBTM students Fall 2021 onward.

Note: THIS CHART IS ALSO USED FOR ADVISEMENT AND BS BTM DEGREE REQUIREMENT AUDIT CHECKLIST. ALL INFORMATION IS SUBJECT TO REVISION.