Community colleges leaning on tech to boost recruitment efforts

NYU Tandon alum Ardis Kadiu explains how community colleges, without robust marketing departments, can utilize AI that can leverage behavioral analytics to automate and customize campaigns and other types of communications between a college and a student. "Today’s higher ed students have grown up with interactive, sophisticated consumer marketing and advertising campaigns that push products and services on their phones and other devices. Students are no different than consumers, and they expect to have the same type of relationship with a college attempting to woo them to campus," said Kadiu.