Facebook’s ad tools subsidize partisanship, research shows. And campaigns may not even know it.
Laura Edelson is a Ph.D. student under Damon McCoy, assistant professor in the department of Computer Science and Engineering at NYU Tandon.
… "If a voter is being asked to vote on a ballot measure or candidate, ads from both sides are equally relevant to them - but there is probably one side they 'like' more," said Laura Edelson, a researcher at New York University's Tandon School of Engineering who was not involved in the research but praised its results.